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Today, there are more mobile devices in the world (8.7 billion) than people (7.1 billion), due largely in part to our voracious appetite for new technology. According to eMarketer, mobile versus desktop usage stats in the United States in 2018 show that the mobile-only audience will grow to 55.7 million (nearly 19%) by 2022, and Adweek estimates that 79% of smartphone users have their phones on or near them all but two hours a day. Mobile marketing can do wonders for driving brand value and demand for your products or services by leveraging mobile devices to connect with more consumers in real time at any point in the customer lifecycle. For mobile marketing to be effective, you need to curate a cohesive experience that customers expect-and that can be a real challenge as you work to acquire, engage, and retain users across a variety of platforms. From email, to pay-per-click (PPC), search engine optimization (SEO), content marketing, and social media marketing, there is a mobile marketing channel to reach every part of your audience where they are most comfortable. Mobile marketing is an important piece of the puzzle when it comes to building out any short-term or long-term marketing plan. When it comes to mobile marketing, this means keeping devices in mind and utilizing SMS/MMS marketing and mobile apps. And in order to earn and maintain the attention of potential buyers, content must be strategic and highly personalized. As technology becomes more fragmented, so does marketing. Because of this, marketers are doing the same in order to create true omnichannel engagement.
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In recent years, customers have started to shift their attention (and dollars) to mobile. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.